Creating places, shaping cities
JLPD is a master planning and design practice founded and headed by Joel Luna, former Chief Architect, VP and Head of Ayala Land, Inc.’s Innovation and Design Group.
Bringing over 26 years of master planning experience with Ayala Land, JLPD specializes in the planning of large-scale, mixed-use townships, community planning, tourism estates, and urban place-making.
Design-sense with Business-sense.
At JLPD, we believe that organizational scale is not just about the size of your labor force. It’s about the breadth of your collaborative network and the depth of its organizational expertise.
At JLPD, we believe in forging strategic alliances that leverage unique expertise in finding solutions that can best respond to business, market and design challenges.
At JLPD, we visualize opportunities that can unlock a property’s intrinsic value. We believe that value is harnessed, deployed, and enhanced - rather than harvested - to create even more value in the long term. We believe that business, community and environment are not mutually exclusive choices but rather the collective outcome of a sound plan.