Designing places.
Urbanism. Place Making. Business. Design.

JLPD is a consultancy practice that specializes in masterplanning and design.


We believe that places have the subtle power to make a difference—they can restore, inspire, give meaning, create prosperity, offer lasting value, connect people, and enrich life.  




EDSA Re-Imagined
by Joel Luna
At the prompting of CNN Philippines for a possible article on an Idealized EDSA, the young architects at JLPD took on the challenge and put forth their ideas on one illustration describing a people-oriented alternative for Metro Manila’s busiest thoroughfare.



Vertical Cities in the Age of Hyper-Urbanization
by Joel Luna
Published in Technology Magazine, Asian Outlook on Engineering and Technology



Thinking Like a Client: Bridging The Perception Gap
by Joel Luna
Published in BluPrint Magazine's Business of Design Special Issue


Clock In, 3rd Floor Retail Podium,

Ayala North Exchange

Ayala Avenue corner Salcedo Street,

Makati, Philippines

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© 2020 Joel Luna Planning and Design

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